On Air Now

After Hours

Midnight - 2:00am

Now Playing

The Wombats

Backfire At The Disco

‘Aldeh’ rebrand brings Oasis buzz to Prestwich Aldi store

Aldi store near Heaton Park embraces Manc music nostalgia with cheeky new name ahead of Oasis reunion gigs.

Oasis fever has hit the streets of Prestwich as Aldi’s Bury New Road branch unveils a temporary new sign that reads ‘Aldeh’, a nod to the Gallagher brothers and the city’s famously proud Mancunian dialect.

The supermarket’s eye-catching rebrand arrives just weeks ahead of the band’s highly anticipated reunion concerts at Heaton Park. Fans have already begun gathering outside the store in bucket hats and parkas to take photos, fuelling excitement as Manchester gears up to host its biggest music comeback in years.

The new ‘Aldeh’ signage was first spotted on social media, with one shopper posting: “Just on my way to do my weekly shop and what do I see? Aldeh! It’s absolutely brilliant. Oasis are coming home and this hilarious tribute tops it off… it’s a great time to be in Manchester!”

Aldi’s decision to rename the Prestwich store, less than a mile from the concert venue, was described as a tribute to the region’s musical heritage.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Manchester is a vibrant city with a rich musical history, and with the Oasis reunion, we wanted to mark the occasion. By temporarily renaming our Bury New Road store to ‘Aldeh,’ we’re celebrating both the local dialect and the legendary band that has brought so much joy to fans worldwide.”

The Oasis gigs at Heaton Park run from 11 to 20 July, marking the band’s first reunion performances in over a decade. The Aldi branch is already being tipped as a must-visit pitstop for fans en route to the concerts.

In true throwback spirit, Aldi is also launching a new fashion item for fans, the Aldimania Bucket Hat. Priced at £4.99, the retro-inspired hats will be available in stores nationwide from 3 July.

The rebrand forms part of a wider wave of nostalgia sweeping the city ahead of the concerts, with businesses and fans alike celebrating the band’s legacy in creative and tongue-in-cheek ways.

Donate to Roch Valley Radio

 

Do you have a story for us? Want to tell us about something happening in our Borough?

Let us know by emailing newsdesk@rochvalleyradio.com

All contact will be treated in confidence.

More from Local News

Comments

Add a comment

Log in to the club or enter your details below.

Donate to Roch Valley Radio

 

Recently Played

Newsletter

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter and stay updated.

   

Coming up next On Air

  • After Hours

    Midnight - 2:00am

    For the night owls, night workers and everyone still going while the rest of the town sleeps. Music, chat and company after dark.

  • Wide Awake Club

    2:00am - 5:00am

    For those who find themselves awake at 3am more often than they’d like. Calm music, understanding voices and quiet company.

  • Up Before the Alarm

    5:00am - 7:00am

    for early starters, commuters and anyone already on their second brew. Livelier music and new voices warming things up before breakfast.

  • Tuesday Breakfast

    7:00am - 10:00am

    getting you out of bed and to work and school with great music and headlines.

  • The Sean Show

    10:00am - Noon

    Sean Cummiskey brings you the The Sensational Spectacular Sctillating Supersonic Sean Show! Or for ease The Sean Show! Top music and musings with “Great Number 2’s” and the home of tenuous links to songs from the news and “on this day!”.

  • Phil Salter

    Noon - 2:00pm