Live mannequins surprise shoppers at The Rock

Monday, 8 July 2024 12:25

By David Murphy

Visitors to The Rock Shopping Centre had to look twice when they spotted live mannequins in store windows at the retail destination over the weekend.

The centre held a two-day ‘Fashion Through The Glass’ event where shop window mannequins were swapped for models showcasing the latest summer looks.

Shows took place on Friday 5^th July and Saturday 6^th July and were held to inspire shoppers updating their wardrobes ready for the holiday season.

Retailers including Next, M&S, River Island, Primark, Vanilla, FME, Superdry and Vision Express took part in the shows.

Arnold Wilcox-Wood, centre director of The Rock, said: “We’re always thinking of new and engaging ways to support our retailers and inspire our shoppers. This event was a great way to showcase our retailers’ product lines and encourage our visitors to head into our stores.”

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