Aldi’s playful nod to Oasis and the Mancunian accent could become a lasting local landmark, as a petition gains traction and even a Gallagher gives it a thumbs-up.
What began as a tongue-in-cheek rebrand of Aldi’s Prestwich store in honour of Oasis may end up becoming a permanent fixture, thanks to a petition, a flurry of social media support, and even the approval of at least one Gallagher.
The store, renamed “Aldeh” earlier this month in tribute to the local accent and the band’s Manchester roots, was originally a temporary stunt tied to Oasis’ three sold-out reunion gigs at Heaton Park. But what started as a bit of fun has turned into a serious campaign to keep the signage in place for good.
The change resonated so deeply with locals that Aldi’s social media team weighed in, posting: “Boss said we also need 10,000 likes and a comment from one of the Gallaghers (he didn’t say they had to be in a band 👀).” Among the early supporters was Carmen Gallagher, who commented: “I’m a Gallagher, let’s get it done Aldi UK.”
More than 300 people have already signed the petition, launched by Prestwich resident Ella Curtis. She said the renaming symbolised far more than a marketing stunt. “Oasis gave the world Britpop and helped define a generation,” she wrote. “The Aldeh sign reflects that heritage in a way that feels authentic, local and proud.”
Aldi said the signage went viral because it struck a chord with “pride in where we’re from, and in what this city has given the world.” The supermarket called it Prestwich’s own version of a Blue Plaque.
Ella Curtis hopes the momentum will continue. “In a time when towns often struggle to feel distinctive, this simple change has sparked something genuinely positive. It’s become a local landmark and a celebration of our identity.”
Further arrests in Rochdale and Manchester as GMP intensifies crackdown on historic child sex abuse
Seven Sisters tenants reaction to the news they could soon be removed
Festive magic arrives in Bury as North Pole Safari Trail transforms town centre
Replacement mosque plans approved despite concerns about parking
Andy Burnham ‘taken aback’ by decision to move hundreds out of Seven Sisters towers
Nine-bed HMO built ‘without permission’ discovered after neighbours complain
Rochdale’s music legacy takes centre stage with iconic Cargo Studios reunion
Naked man stops traffic on Rochdale Road in Bury in shocking mid-morning incident
Seven Sisters tower blocks to be emptied over safety concerns
Culture Co-op secures £1 million to give Rochdale residents more say over arts and creativity
Hollin pupils turn happiness into poetry during magical session in Middleton
Waugh presses government to ensure grooming inquiry tackles race and class ‘head on’
Comments
Add a comment