Hotel Chocolat to launch luxury cafe and concept store at The Rock Bury this July

Monday, 30 June 2025 18:05

By Adam Clark

A new café is set to open its doors in Bury, offering 18 custom chocolate drink options.

Hotel Chocolat will open a new concept store and Velvetiser Café at The Rock in Bury on Sunday 13th July, bringing its signature hot chocolate drinks and premium cocoa products to town.

The 1,420 square foot space will include a stylish 33-seat café, where customers can unwind while enjoying Velvetised drinking chocolate. Visitors will be able to customise their drinks from 18 flavours, served hot, iced or as a Choc Shake, with choices of dairy or plant-based milk and an array of toppings.

The store will also offer a curated range of Hotel Chocolat’s luxury chocolates and a personalised service to help guests discover their perfect ‘Love Match’ from pralines to patisserie-inspired or alcohol-infused flavours.

Frankie Haynes, Omnichannel Director at Hotel Chocolat, said: “We’re thrilled to bring the Hotel Chocolat experience to Bury. Our new Velvetiser Café is designed to offer a relaxing space where people can enjoy our signature drinks and treats at a leisurely pace.”

She added that the Bury opening marks another milestone in the brand’s nationwide expansion of high street and out-of-town destinations.

Centre Director of The Rock, Arnold Wilcox-Wood, welcomed the opening: “Hotel Chocolat’s arrival further strengthens our diverse retail offering. With its reputation for luxurious treats and innovative café concept, we’re confident it will be a firm favourite among our shoppers.”

To celebrate the grand opening, the first wave of customers on 13 July will be treated to special surprise giveaways. Members of the chocolatier’s free-to-join VIP.ME club will also enjoy 20% off Velvetiser Café drinks on launch day.

Opening hours are Monday to Friday 9am–7pm, Saturday 9am–6pm, and Sunday 10.30am–5pm.