On Air Now

Now Playing

Lizzo

Don't Make Me Love U

Grinch Christmas card withdrawn from Sainsbury’s following transphobia complaints

A festive card featuring the Grinch has been pulled from Sainsbury’s stores after concerns it mocked transgender identities.

A Christmas card featuring a cartoon of Dr Seuss’s Grinch with the message “This Christmas, I’m identifying as a Grinch” has been withdrawn from sale by Sainsbury’s, following complaints it was transphobic.

Trans journalist Sophie Molly raised concerns after spotting the card at a Sainsbury’s branch in Aberdeen. Posting a photo on the social media site Bluesky, she described the card as “transphobic” and called on the retailer to “do better”.

She later told PinkNews the wording “belittles the identity of trans and non-binary people” and misrepresents the lived experience of being transgender.

“The phrase ‘identifying as’ is often used to ridicule or dismiss trans people,” she said. “Trans people don’t choose to be their gender, just like cis people don’t choose to be cis. This kind of message contributes to a culture that treats gender identity as something trivial or silly. It’s damaging, especially in a climate where trans hostility is growing.”

The card had been published by Emotional Rescue and illustrated by Paper Salad. Both companies issued apologies and confirmed the design had been removed from sale.

“All remaining stock has been pulped,” said Paper Salad operations director Jack Wilson. “We did not intend to cause any offence and are sincerely sorry.”

Jennie Rutter, creative director at Emotional Rescue, said: “It was never our intention to upset the trans community. The card has been removed from our range with immediate effect.”

Sainsbury’s confirmed the card had been removed and said it would not feature in future ranges.

A spokesperson said: “We are committed to being an inclusive retailer where people love to work and shop. We offer a wide selection of cards each year and welcome feedback from customers.”

Donate to Roch Valley Radio

 

Do you have a story for us? Want to tell us about something happening in our Borough?

Let us know by emailing newsdesk@rochvalleyradio.com

All contact will be treated in confidence.

More from Local News

Comments

Add a comment

Log in to the club or enter your details below.

Donate to Roch Valley Radio

 

Recently Played

Newsletter

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter and stay updated.

   

Coming up next On Air

  • Afternoons on Roch Valley Radio

    2:00pm - 3:00pm

  • Thursday Drivetime

    3:00pm - 6:00pm

    getting you home on your favourite Drivetime station.

  • The Sean Show

    6:00pm - 8:00pm

    Sean Cummiskey brings you the The Sensational Spectacular Sctillating Supersonic Sean Show! Or for ease The Sean Show! Top music and musings with “Great Number 2’s” and the home of tenuous links to songs from the news and “on this day!”.

  • The Midnight Special

    8:00pm - 10:00pm

    Craig, Christian and Tony bring a mix of songs & genres & nonsense, from brand new to classic.

  • Ben

    10:00pm - Midnight

    With Ben Chuvali

  • After Hours

    Midnight - 2:00am

    For the night owls, night workers and everyone still going while the rest of the town sleeps. Music, chat and company after dark.