Luke Littler seals record £20m deal with dart supplier

Saturday, 10 January 2026 08:06

Luke Littler has secured a historic payday after agreeing a record £20m deal with his dart supplier.

The 18-year-old, who claimed the first £1m prize pot when he won the World Championship at Alexandra Palace last Saturday, has renewed his contract with Target Darts.

The Press Association understands the deal, including potential earnings and bonuses, as well as a percentage of sales of products and equipment, is worth £20m over 10 years and will be the biggest the sport has ever seen.

English player Littler has helped to bring darts to the mainstream since his debut run to the 2024 World Championship final as a 16-year-old.

"Target has believed in me from day one and I'm delighted that there are many more years to come," said Littler, who is also managed by the company.

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Littler, who bought all the staff at Target Apple AirPods for Christmas, has already won nearly £2.8m in prize money in two years on tour.

Additionally, he has lucrative deals with KP Nuts, Xbox, and Boohoo Man.

Target chairman Garry Plummer said: "I met Luke at the BDO Youth World Championship Qualifier when he was 12, and that day his dad asked if we would sponsor him.

"We'd never taken on someone so young, but I saw something special in him and saying yes was easy.

"Watching him grow since, as both a player and a person, has been a privilege. His achievements on and off the oche have been remarkable, and this new agreement celebrates everything we've built together and the exciting future ahead."

Littler is preparing for the World Series double-header in Bahrain and Saudi Arabia on 15-16 and 19-20 January.

Sky News