Town of Culture year brings in at least £5.5m for Rochdale

Rochdale’s year as Greater Manchester’s Town of Culture raked in more than £5.5m for the local economy, according to council data.

Rochdale’s year as Greater Manchester’s Town of Culture raked in more than £5.5m for the local economy, according to council data.

A report looking into the value for money of the Town of Culture status found that the Rochdale borough attracted 213,099 attendees over 297 events throughout the 2025/2026 year. Rochdale council’s evaluation has reported more than £5.5m in leisure, based on a low estimated spend of £25 per head. 

An assessment carried out by Marketing Manchester suggested a daily visitor spend of £78, meaning there was potential that the boost to the local economy could actually be as high as £16.6m.

Given the council secured £50,000 from the GMCA Culture Fund to support cultural activities between April 2025 and March 2026, council papers suggest Greater Manchester’s Town of Culture was good value for money.

The local authority teamed up with Rochdale Development Agency (RDA) and other partners to deliver a huge number of cultural events across the borough. Animals being brought to life in ‘The Herds’, Street Eat, Rochdale Comedy Festival, Rochdale Pride and Ignite Fire Festival are just some of the major highlights delivered for locals throughout the year. 

Hundreds of thousands of pounds in advertising and investments for external bodies, huge increase in footfall and paid opportunities for artists, freelancers and creative workers are other benefits listed in a town hall report.

The local authority isn’t resting on its laurels either. They are continuing to put on big events for the borough and intend to do so long into the future.

Councillor Sue Smith, cabinet member for communities and co-operation, said: “Rochdale’s year as Greater Manchester Town of Culture was a huge success, attracting more than 213,000 people to enjoy nearly 300 events, generating well over £5.5m for our local economy. Just as importantly, it showcased the very best of our borough and created positive publicity that reflected so well on Rochdale. 

“It is particularly encouraging that 94 per cent of attendees felt the events enhanced Rochdale’s image. We also saw a significant increase in engagement with younger audiences and a wide range of diverse communities. 

“This demonstrates how culture can bring people together, widen access, increase representation and encourages greater participation among residents. I am incredibly proud of what was achieved in just one year, and grateful to everyone who played a part in making it such a success. 

“The momentum created provides a strong platform for future cultural investment and events, and we are building on that legacy in the months and years ahead.”