British pop star Dua Lipa has filed a lawsuit against Samsung Electronics seeking at least $15m (£11m) in damages.
The 30-year-old has accused the tech giant of using her image without permission to market its TV sets.
The lawsuit alleges that Samsung featured a copyrighted image of the pop artist on the front of cardboard boxes containing televisions for retail sale.
This enabled the company to benefit from what seemed like her endorsement of the product, the lawsuit alleges.
The image alleged to have been used on the TV boxes is titled Dua Lipa - Backstage at Austin City Limits, 2024, and Lipa is the owner of all rights, title and interest in the image, according to the lawsuit.
The suit was filed on Friday in the California federal court.
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She has also accused Samsung Electronics of breaching publicity rights.
Her lawyers have attached screenshots of social media postings and comments in the filing, claiming the singer's image on the front of the boxes drove potential customers to buy the product.
One of the screenshots shows a fan saying they would get the TV "just because Dua is on it".
The Grammy-winning artist became aware of Samsung's alleged infringement in June last year and demanded the tech company stop using her image, but it repeatedly refused to do so, her lawyers said.
Samsung's alleged unauthorised use of Lipa's image has "caused and continues to cause dilution" of her "brand identity and commercial goodwill by falsely conveying to the consuming public that she approves of and endorses" the products in question, they said.
A spokesperson for Samsung Electronics declined to comment to Reuters, saying it was unable to comment on pending litigation, while Lipa's lawyers did not immediately respond to a request for comment on the case.
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